About
February 6th, 2009
Clever Growth, run by Avi Marcus, is about using brains when growing your business, instead of endless time and money. To achieve results, I leverage other’s experience and technology. Know where to put your efforts – into the vital 20% that matters. Invest in systems that provide long term returns on your time or money investment.
Some main principles:
- Earn More Money by…
- Attracting more and better qualified prospects with clear branding. What are you offering, to who, and why buy from you?
- Building trust with prospects that aren’t ready to buy with soft selling and permission marketing. Build a relationship and gain trust from people.
- Overcoming apathy with a benefit-focused marketing message. If you want the sale, make sure to tell them what’s really in it for them!
- Converting more sales with website usability optimization by not getting in the way. Design your website with the user starting and build a relationship with you in mind.
- Upselling with tiered products. Use a sales funnel to offer inexpensive products for everyone and expensive deluxe products for the clients that really care.
- Crossselling with JV or affiliate products. Find more ways to help your prospects – even if it’s not your product.
- In Less Time by…
- Automating the process with auto-responders and e-commerce systems. Use technology to handle the prospecting through reselling to your customers.